For a new energy drink label I created the name EnnaG. Which refers off course to Energy and which is a slang word in Surinam used by the target group: youngsters. The idea of the producers was to make not an ordinary energy drink but add a flavour to it which was natural and doing something extra in a way. Next steps was to create a logo and to give the cans a look and feel which would reflect and appeal to the target group. The brand would be launched in some European countries, North Africa (Halal) and in the Middle East.
Hope you like this project.
Kind regards
Ted
