Gabbertje®. That's a movement in Dance-music which was very popular in the 80's and 90's in the Netherlands. It became a subculture with its own parties, festivals, fashion and way of life. This movement never dissapeared completely. We brought this subculture back to life in the retail by bringing out an energy-drink at first (which is very handy if you see how energetic this way of dancing is) and after that also some shots. 2 Taste.
I was asked to design the can from the energy-drink and the packages of the shots (10-pack). Also the socials. We made content for it. This was such a succes that Gabbertje® is also available now in the retail. We needed a display to show our product. So that was next. This project keeps growing and it is fun to work with the owner.
Hope you like it!
